If you’re not using social media, you are missing out on infinite potential. It has evolved to become one of the most valuable tools for a company, because it allows for better communication, branding and accountability. Customers are able to reach out to brands in a much more personalized manner, and this makes for stronger and more trusting relationships. Marketing and PR each have a stake in the viral world, and they can sometimes cause conflicts with their different agendas. So what is the solution? Bring them together.
Social media is an opportunity for a two-way conversation between customers and brands, and so it is often classified as a PR tool. However, it has recently been used by marketing departments as free advertising – brands are using these channels as a means of promoting new products and services. Although both departments have different roles, the most successful campaigns are when the two sides can collaborate to create campaigns and strategies that reflect the entire company goals.
To learn more about how marketing and public relations can come together over social media, read our article here.
